What is Technical SEO?
Technical SEO is optimising the technical elements of a website that impact search engine rankings.
We focus on addressing technical issues, ensuring website security, resolving errors, and improving accessibility to create a solid foundation for your website’s online presence. By implementing these technical optimisations, you can enhance your website’s visibility, user experience, and overall search engine performance.
Why Technical SEO works.
Enhances Site Performance
A fast, well-structured website doesn’t just make visitors happy, it makes search engines happy too. Technical SEO ensures your site loads quickly, is easy to navigate, and works seamlessly across devices. Search engines like Google prioritise user experience, so a technically optimised site helps you rank higher while keeping users engaged longer.
Improves Search Engine Crawlability
Search engines use bots to crawl your site and understand your content. Technical SEO focuses on making that process easier for them, so they can fully index your pages and rank them appropriately. This includes optimising your site’s structure, XML sitemaps, and robots.txt files, ensuring nothing important is overlooked by search engines.
Fixes Technical Errors that Hurt Rankings
Even small technical errors can hurt your rankings. Broken links, duplicate content, or missing meta tags can confuse search engines, leading to lower visibility. Regular technical SEO audits find and fix these issues, so your site stays clean and organised.
Boosts Mobile Usability
With most users browsing on mobile devices, Google and other search engines prioritise mobile-friendly websites. Technical SEO focuses on optimising your site for mobile, ensuring it’s responsive, fast, and easy to navigate no matter the screen size.